Reality, Rerun, Repeat

Rash Report: Dog Days of Summer Go to the Dogs

By Published on .

MINNEAPOLIS ( -- Wednesday night, like so many this summer on network prime time, was all about repeats and reality. Or both. That was the case of the 8 p.m. ET hour, as all but CBS ran reality repeats, perhaps the surest sign the broadcast dog days are here, just in time for August.
'Greatest American Dog'
'Greatest American Dog' Credit: CBS

These dog days sent many to "Greatest American Dog," which was in a time-period tie with Fox's rerun of "So You Think You Can Dance." Both delivered a 1.5/5 rating and share in the ad-centric adult 18-49 demographic, topping reruns of reality series "Wife Swap" on ABC and "America's Got Talent" on NBC, which both had a 1.4/5. The CW's second showing of "America's Next Top Model" finished with a .3/1.

The 9 p.m. hour also had three repeats, although one, CBS's "Criminal Minds" (1.7/5) was a drama. The reality reruns were "Supernanny" on ABC (1.4/4) and "The Pussycat Dolls Present: Girlicious" (.2/1).

Dancing shoes ... or baby shoes?
First-run reality performed better, with Fox's "So You Think You Can Dance" the highest-rated show of the night with a 3.0/8, followed by "Baby Borrowers" (2.1/6) on NBC.

The rerun pattern repeated itself at 10 p.m. CBS and NBC both ran previous episodes of "CSI: NY" (1.7/5) and "Law & Order" (1.2/4). The only original program in the timeslot won, as ABC's "Primetime: Crime" delivered a 1.9/6.

For the night, Fox won with a 2.2/7, followed by a 1.6/5 tie between ABC and CBS, NBC's fourth-place 1.5/5 and the CW's last-place .3/1.

Not surprisingly for such a static schedule, this was the same order in which the reality-heavy networks finished last Wednesday.

In other words, a repeat.

Thursday: A finale at the hospital sounds a bit too ominous, so let's just say it's the last episode for ABC's "Hopkins."
Friday: There's nothing, well, flashy about "Flashpoint," CBS's SWAT team drama. But it is the only original scripted series on Friday night.

The network dog days to last until next Friday's opening ceremonies of the Olympic Games.

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NOTE: A share is a percentage of TV households that have their TV sets on at a given time. A rating is a percentage of all TV households, whether or not their sets are turned on. For example, a 1.0 rating is 1% of the total U.S. households with TVs. Ratings quoted in this column are based on live-plus-same-day unless otherwise noted. (Many ad deals have been negotiated on the basis of commercial-minute, live-plus-three-days viewing.)

John Rash is senior VP-director of media analysis for Campbell Mithun, Minneapolis. For more, see
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