Russell Westbrook Gets Some Serious Air in Jordan's Engaging Spot

Plus, Four of the Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Carl's Jr. promotes its Double Cheeseburger combo deal; Hulu invites people to "come TV with us"; JC Penney advertises athletic wear; shows how its products can solve the problems that arise when Dad turns his hand to DIY to Mom's dismay.

The latest "It Can Wait" film advocates for mobile users' safe behavior through the eyes of a typically responsible father.

Finally, at the top of our Most Engaging chart, NBA player Russell Westbrook gets some serious air launching off a runway in Jordan's latest ad.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Carl's Jr.: Really Classic Carl's Jr.: Really Classic
Network: WGN America
Show: Person of Interest
Primetime Airing: Aug. 31, 10:19 pm ET
Hulu: Shows You Love Hulu: Shows You Love
Network: Comedy Central
Show: South Park
Primetime Airing: Aug. 31, 9:02 pm ET
It Can Wait: The Unseen It Can Wait: The Unseen
Network: TNT
Show: Castle
Primetime Airing: Aug. 31, 9:13 pm ET
JCPenney: Work Out, Chill Out JCPenney: Work Out, Chill Out
Network: NBC
Show: America's Got Talent
Primetime Airing: Aug. 31, 8:55 pm ET Twins Twins
Network: TNT
Show: Castle
Primetime Airing: Aug. 31, 8:34 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Jordan: Runway Jordan: Air Jordan XXXI TV Spot, 'Runway' Featuring Russell Westbrook
Online Views: 349,237
Social Actions: 30,528
SpotShare: 6.26%
Amazon: Lion Amazon: Amazon Prime TV Spot, 'Lion'
Online Views: 35,003
Social Actions: 26,749
SpotShare: 4.54%
Truth: Squadless Truth: Truth TV Spot, 'Squadless'
Online Views: 1,158,778
Social Actions: 919
SpotShare: 4.45%
Verizon: The Best Network Just Got Better Verizon: Verizon TV Spot, 'The Best Network Just Got Better' Featuring Jamie Foxx
Online Views: 580,320
Social Actions: 3,106
SpotShare: 2.66%
Microsoft Surface: Surface Pro 4 Is the One for Me Microsoft Surface: Microsoft Surface Pro 4 TV Spot, 'Surface Pro 4 Is the One for Me'
Online Views: 542,367
Social Actions: 2,154
SpotShare: 2.36%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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