'Shape' Editor Bolts For 'More'

Denise Brodey Spent Just Six Months at American Media Title

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NEW YORK (AdAge.com) -- Denise Brodey, the No. 2 editor at American Media's Shape magazine, has bolted after just six months in the post to take on brand-extension work at Meredith Corp.'s More.
'More' is also searching for an executive editor.
'More' is also searching for an executive editor.

Ms. Brodey resigned as executive editor, effective April 25, to become special-projects editor at More, where she will help oversee the brand's growth into new businesses and media platforms.

Valuable property
She came aboard at Shape, one of American Media's most valuable properties, last October, after American Media CEO David J. Pecker moved its editorial staff to New York from Woodland Hills, Calif., and Anne Russell resigned as editor in chief. Mr. Pecker promoted Valerie Latona, Shape's deputy editor and American Media's group editorial beauty director, to the top spot, and Ms. Latona hired Ms. Brodey, a former deputy editor at Conde Nast's Glamour.

Shape reported average paid circulation above 1.6 million for the second half of 2005, according to the Audit Bureau of Circulations. Its ad pages grew 4% in the first quarter of this year, but fell 2.2% last year, according to the Publishers Information Bureau.

An American Media spokeswoman confirmed Ms. Brodey's departure but declined to elaborate.

Coincidentally, More magazine itself is now searching for a new executive editor, after Joanna Coles left to replace Leslie Jane Seymour at Hearst Magazines' Marie Claire. Peggy Northrop remains editor in chief at More.

"The executive-editor search is still going on," a Meredith spokesman said, adding that both internal and external candidates were being considered.
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