Skift Brings on Magazine Veteran Carolyn Kremins as President

Digital Media Site Focused on Travel Hires Former Conde Nast Exec

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Carolyn Kremins.
Carolyn Kremins. Credit: Courtesy Skift

Skift, which markets itself as "the largest industry intelligence and marketing platform in travel," has hired longtime media executive Carolyn Kremins as president, a newly created position, the company said Monday.

Skift was founded in 2012 by Rafat Ali and Jason Clampet; Mr. Ali, who is best known for starting, serves as Skift's chief executive.

Mr. Ali said Ms. Kremins will oversee revenue, sales, and marketing for Skift.

"I needed a right-hand person to help build the company, and that's her," Mr. Ali told Ad Age in an interview.

Ms. Kremins, a past member of Ad Age's "Women to Watch" list, has held several positions at Condé Nast, most recently as senior VP-general manager for Condé Nast Digital, where she focused specifically on Epicurious and Ziplist. She left the company in 2014 as part of a reorganization.

Mr. Ali said that he was introduced to Ms. Kremins some four months ago. "Both of us instantly hit it off," he said.

But, he thought he had "zero chance of getting her," owing to Ms. Kremins' lengthy and impressive resume. It turned out that Ms. Kremins was not looking for another "cushy job at a big media company," Mr. Ali said, and was interested in building up a business like Skift.

Skift now has 19 full-time employees, and reached profitability this year, according to Mr. Ali. For revenue, the company relies on a mixture of branded content, live events such as the Skift Global Forum and subscription reports.

Skift has raised $2.5 million, but, Mr. Ali said, "We don't intend to raise any more money for organic growth." The company shelved plans for a Series A funding round last year.

Ms. Kremins, a release noted, is an "avid traveler," having visited all seven continents.

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