Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a father takes his son for a soothing nighttime ride in a Buick; Blizzard Entertainment launches the game "Overwatch"; Stein Mart announces its big Father's Day sale; and James Hahn and other golf champions show the PXG golf club in action.
Finally, one man fights for "the right to bear cheeseburgers" in a Sonic Drive-in ad.