IMG Taps Content Chief to Cash in on Video From Events Like Fashion Week

Former ESPN Executive Mark Shapiro Will Also Advise on Future Deals

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IMG wants to make more money from video of events like Fashion Week.
IMG wants to make more money from video of events like Fashion Week. Credit: IMG

IMG, the sports agency and event promoter sold for $2.4 billion in May, has hired former ESPN executive Mark Shapiro as chief content officer to try to wring fresh revenue from the company's businesses.

Mr. Shapiro, who was most recently with Dick Clark Productions, will help IMG exploit video from its archives of events, such as Fashion Week, and advise on future deals, the company said today in a statement.

IMG's events business, with its video archive, is a potential area for international growth, according to the company's new parent, the Hollywood talent agency William Morris Endeavor Entertainment.IMG also represents on-field sports talent and models, and handles marketing for numerous colleges.

Mr. Shapiro has a long record in TV and live events. He served as CEO of Dick Clark Productions, which produces the Golden Globe Awards and American Music Awards, and led Six Flags Entertainment, the theme-park company. He's also on the board of Live Nation Entertainment.

Before joining Six Flags in 2005, Mr. Shapiro spent 12 years at ESPN, and was responsible for the development, acquisition and scheduling of all ESPN programming.

William Morris, led by Ari Emanuel and Patrick Whitesell, represents some of Hollywood's biggest actors, directors and writers, including Matt Damon and Ben Affleck. The company is co-owned by its partners and Silver Lake Management.

~ Bloomberg News ~

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