Spotlight: Promo hits the road with Ticket Tank

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Marketer: Coca-Cola Co. and Clear Channel Entertainment

Effort: Coke Ticket Tank

Agency: In-house

Twist: Seeking interactive sponsorable activities for attendees of its nationwide events, Clear Channel devised the Coke Ticket Tank, allowing consumers to win free prizes ranging from Coke beverages to VIP concert tickets. Consumers step into a 14-foot translucent "bottle" of Coke where thousands of "tickets" are blown at high speed in a tornado-like swirl. Participants have 30 seconds to grab as many tickets as possible and hopefully snag a prize.

Vital statistics: The Coke Ticket Tank will travel to concerts, motorsports events, supermarkets and college campuses. The first event is May 3 at Atlanta's Midtown Festival. The project was developed by Clear Channel Entertainment's Brand Activation CMI division; Coke is title sponsor for an undisclosed period of time and the project may be expanded to include more mobile ticket tanks.

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