Media

Watch Last Night's New TV Spots From Dos Equis, Booking.com, Sharpie and More

Percival Barley, Self-Proclaimed Party Expert, Supports the Most Interesting Man in the World's Push for Dos de Mayo
Published on April 30, 2014.
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Walmart and NBCU bring shoppable ads, outcomes measurement to live sports

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Dos Equis continues its push to start celebrating Cinco de Mayo on Friday (Creativity made an earlier spot in this campaign an Editor's Pick), Macy's kicks off its Mother's Day Sale (May 11 this year, unless Dos Equis moves it), Booking.com endorses the idea of taking solo vacations, and Sharpie serves up a bunch of its "50 Ways to Get a Prom Date."

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Dos Equis: Celebrate Dos de Mayo Dos Equis: Celebrate Dos de Mayo
Network: Comedy Central
Show: The Colbert Report
Airing Date: Apr. 29, 12:00 am EST
Booking.com: Booking Brianless Booking.com: Booking Brianless
Network: Food Network
Show: Chopped
Primetime Airing: Apr. 29, 10:31 pm EST
Subway: May Featured Footlong Subway: May Featured Footlong
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Apr. 29, 8:58 pm EST
Kohl's: Summer Favorites Kohl's: Summer Favorites
Network: CBS
Show: NCIS: Los Angeles
Primetime Airing: Apr. 29, 9:59 pm EST
Sharpie: 50 Ways to Get a Prom Date Sharpie: 50 Ways to Get a Prom Date
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Apr. 29, 8:27 pm EST
Most Engaging
Top ads by SpotShare for the past 7 days
Apple iPhone: Powerful Apple iPhone: Powerful
Online Views: 1,595,655
Social Actions: 29,351
SpotShare: 6.21%
Samsung Mobile: Everyday Better Samsung Mobile: Everyday Better
Online Views: 4,579,520
Social Actions: 6,180
SpotShare: 5.15%
Nike: Risk Everything Nike: Risk Everything
Online Views: 1,509,638
Social Actions: 9,181
SpotShare: 2.86%
Foot Locker: No Rings Foot Locker: No Rings
Online Views: 984,316
Social Actions: 4,908
SpotShare: 1.69%
Yoplait: Taste-Off Yoplait: Taste-Off
Online Views: 947,940
Social Actions: 58
SpotShare: 0.87%
View top ads in real time at iSpot.tv

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss yesterday's batch of Hot Spots? They're right here.

In this article:

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