Five Star Gets Immortalized in New Spot Featuring the Undead

Plus, Five of the Most Digitally Engaging Spots on TV Right Now

By Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Gillette razors are gentle on the roughed-up faces of Olympians like soccer player Neymar, swimmer Ning Zetao and decathlete Ashton Eaton; Italian explorer Marco Polo makes his aquatic debut in a Geico spot; schoolchildren strut their stuff in new threads from JCPenney; and a woman flawlessly backs into a tight parking space with the help of her Ford Fusion's Enhanced Active Park Assist feature.

Finally, not even the undead can tear up a sturdy Five Star brand backpack.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Gillette: Perfect Isn't Pretty: Rio 2016 Olympic Games Gillette: Perfect Isn't Pretty: Rio 2016 Olympic Games
Network: ESPN
Show: Track and Field
Primetime Airing: Jul. 23, 9:23 pm ET
GEICO: Marco Polo: It's Not Surprising GEICO: Marco Polo: It's Not Surprising
Network: ABC
Show: The Tim McCarver Show
Airing Date: Jul. 24, 3:05 pm ET
JCPenney: Back to School: What's In JCPenney: Back to School: What's In
Network: E!
Show: Keeping Up With the Kardashians
Primetime Airing: Jul. 24, 9:31 pm ET
Ford: Enhanced Active Park Assist Ford: Enhanced Active Park Assist
Network: ABC
Show: Good Morning America
Airing Date: Jul. 22, 7:52 am ET
Five Star: Walking Blech Five Star: Walking Blech
Network: Teen Nick
Show: Hey Arnold!
Primetime Airing: Jul. 23, 10:57 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Hefty: Hefty/Wimpy Hefty: Hefty Ultra Strong TV Spot, 'Hefty/Wimpy' Feat. John Cena, Rob Schneider
Online Views: 42,452
Social Actions: 44,686
SpotShare: 4.90%
Hillary for America: Role Models Hillary for America: Hillary for America TV Spot, 'Role Models'
Online Views: 94,303
Social Actions: 40,759
SpotShare: 4.64%
GEICO: Life's a Beach: More More More GEICO: GEICO TV Spot, 'Life's a Beach: More More More'
Online Views: 1,046,594
Social Actions: 2,752
SpotShare: 3.58%
Kia: Hamsters: Share Some Soul Kia: 2016 Kia Soul TV Spot, 'Hamsters: Share Some Soul' Feat. Nathaniel Rateliff
Online Views: 514,025
Social Actions: 2,829
SpotShare: 1.92%
McDonald's: Commitment McDonald's: McDonald's TV Spot, 'Commitment'
Online Views: 1,321
Social Actions: 15,934
SpotShare: 1.70%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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