T-Mobile Puts Verizon in its Sights With Parody Ad

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Strongbow continues its campaign with spokesman Patrick Stewart, commenting on the actor's "impressive range"; Victoria's Secret promotes a flash sale; and Puffs gets animated in a spot starring a little girl with a sensitive nose, saved by her father bearing Puffs Plus Lotion tissues.

Kia rolls out its new campaign that highlights how its Forte "lane-keep assist" feature helps keep drivers from drifting even as their attention to the road does.

Finally, T-Mobile delivers a pointed message about rival Verizon's network in an ad that begins as a direct parody of its competitor's commercial.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Kia: Basketball Kia: Basketball
Network: WGN America
Show: How I Met Your Mother
Primetime Airing: Sep. 20, 10:37 pm ET
T-Mobile: Alerts T-Mobile: Alerts
Network: ABC
Show: Dancing With the Stars
Primetime Airing: Sep. 20, 8:10 pm ET
Strongbow: Impressive Flavors Strongbow: Impressive Flavors
Network: Spike
Show: Ink Master
Primetime Airing: Sep. 20, 10:37 pm ET
Victoria's Secret: Flash Sale: In a Flash Victoria's Secret: Flash Sale: In a Flash
Network: CBS
Show: NCIS
Primetime Airing: Sep. 20, 8:58 pm ET
Puffs: Dakota Puffs: Dakota
Network: CBS
Show: NCIS
Primetime Airing: Sep. 20, 8:44 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
GEICO: Lemonade Not Ice T: It's Not Surprising GEICO: GEICO TV Spot, 'Lemonade Not Ice T: It's Not Surprising' Featuring Ice-T
Online Views: 1,589,187
Social Actions: 12,502
SpotShare: 6.59%
Apple Music: The All-New Apple Music Apple Music: Apple Music TV Spot, 'The All-New Apple Music' Featuring James Corden
Online Views: 996,151
Social Actions: 17,753
SpotShare: 5.38%
Audi: Airbnb: Desolation Audi: Audi R8 TV Spot, 'Airbnb: Desolation'
Online Views: 413,497
Social Actions: 24,190
SpotShare: 4.46%
Apple iPhone: Midnight Apple iPhone: Apple iPhone 7 TV Spot, 'Midnight' Song by Hamilton Leithauser + Rostam
Online Views: 740,409
Social Actions: 13,284
SpotShare: 4.04%
Google Phones: Oct. 4 Google Phones: Google Pixel Phones TV Spot, 'Oct. 4' Song by Redbone
Online Views: 752,572
Social Actions: 10,650
SpotShare: 3.70%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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