How Far Will Fans Go for Taco Bell's Burritos?

Plus, the Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, AT&T comes to the rescue of a vacationing woman who has forgotten to give her parents the keys to her house; Tide gets the job done for three generations living and laundering under one roof; and Jared promotes Pandora charms as Mother's Day gifts.

Speed Stick continues its campaign with "Coach" John C. McGinley, who this time gives a pep talk to a man on a first date.

Finally, Taco Bell shows what lengths burrito fans will go to ensure the return of its Cheesy Double Beef Burrito and Beefy Crunch Burrito.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Taco Bell: Promises Taco Bell: Promises
Network: FOX
Show: Bones
Primetime Airing: Apr. 21, 8:31 pm ET
AT&T Digital Life: Parent Rescue AT&T Digital Life: Parent Rescue
Network: TLC
Show: Extreme Weight Loss
Primetime Airing: Apr. 21, 9:58 pm ET
Tide: The In-Laws Tide: The In-Laws
Network: Cooking Channel
Show: Carnival Eats
Primetime Airing: Apr. 21, 10:55 pm ET
Speed Stick: First Date: John C. McGinley Speed Stick: First Date: John C. McGinley
Network: ESPN2
Show: His & Hers
Airing Date: Apr. 21, 12:31 pm ET
Jared: Two Billion Moms Jared: Two Billion Moms
Network: NBC
Show: Strong
Primetime Airing: Apr. 21, 8:51 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
LG Mobile: World of Play LG Mobile: LG G5 TV Spot, 'World of Play' Featuring Jason Statham, Song by Busy Signal
Online Views: 634,762
Social Actions: 82,591
SpotShare: 3.71%
Apple Music: Taylor vs. Treadmill Apple Music: Apple Music TV Spot, 'Taylor vs. Treadmill' Song by Drake & Future
Online Views: 1,770,323
Social Actions: 34,968
SpotShare: 2.64%
Jaguar: Master Plan Jaguar: Jaguar XE TV Spot, 'Master Plan' Featuring Tom Hiddleston, Nicholas Hoult
Online Views: 2,156,735
Social Actions: 9,286
SpotShare: 1.97%
Samsung Mobile: Champagne Calls Samsung Mobile: Samsung Galaxy S7 Edge TV Spot, 'Champagne Calls' Featuring Lil Wayne
Online Views: 2,114,281
Social Actions: 7,320
SpotShare: 1.87%
Sony Video Games: Uncharted 4: A Thief's End: Heads or Tails Sony Video Games: Uncharted 4: A Thief's End TV Spot, 'Heads or Tails'
Online Views: 1,792,262
Social Actions: 8,022
SpotShare: 1.65%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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