Target: Babies Are 'Little Crooks'

Plus, More Fresh TV Commercials From Jaguar, Cheetos, McDonald's and Visit Las Vegas

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Visit Las Vegas wishes you a "Happy Vegas Season," while McDonald's -- just named Creative Marketer of the Year at Cannes -- celebrates FIFA World Cup fever. And Target offers a tribute to babies -- which it affectionately calls "time thieves" and "hungry, sleepy, poopy little crooks" -- then suggests that parents can "save what little time you have with store pick-up."

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
McDonald's: FIFA World Cup Fever McDonald's: FIFA World Cup Fever
Network: BET
Show: Barbershop
Primetime Airing: Jun. 9, 10:36 pm EST
Target: Time Thieves Target: Time Thieves
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Jun. 9, 10:28 pm EST
Jaguar: No Need to Shout Jaguar: No Need to Shout
Network: Esquire
Show: Parks and Recreation
Primetime Airing: Jun. 9, 8:17 pm EST
Visit Las Vegas: Neighborhood Strip Visit Las Vegas: Neighborhood Strip
Network: Fox Sports 1
Show: NASCAR Racing
Airing Date: Jun. 9, 9:24 am EST
Cheetos: The Bribe Cheetos: The Bribe
Network: ION
Show: Criminal Minds
Primetime Airing: Jun. 9, 8:09 pm EST
Most Engaging
Top ads by SpotShare for the past 7 days
Beats Audio: The Game Before The Game Beats Audio: The Game Before The Game
Online Views: 15,531,769
Social Actions: 628,399
SpotShare: 13.09%
Nike: Winner Stays Nike: Winner Stays
Online Views: 5,041,289
Social Actions: 508,304
SpotShare: 9.54%
Apple iPhone: Strength Apple iPhone: Strength
Online Views: 542,905
Social Actions: 20,225
SpotShare: 0.43%
Chevrolet: Romance Chevrolet: Romance
Online Views: 344,609
Social Actions: 11,676
SpotShare: 0.25%
Kohler: Touchless Toilet Kohler: Touchless Toilet
Online Views: 1,455,964
Social Actions: 340
SpotShare: 0.21%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss yesterday's Hot Spots? They're right here.

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