Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week.
Among the new releases, Xbox scores in a FIFA 2017 commercial featuring A$AP Rocky and soccer players James Rodriguez, Anthony Martial and Marco Reus; Spotify features The Weeknd singing "I Feel It Coming"; Kmart's "Gifts Under $20" special makes one of Santa's elves break out into dance; and Ally Bank picks up a hitchhiker and offer financial advice.
Finally, Target recruits the Minions from "Despicable Me" and one of Dreamworks' Trolls to announce its holiday sales.