More Things Trump Thinks Are Overrated

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Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Jan. 9:

Meryl Streep doesn't care for a particular Donald Trump "performance," and says so on TV. Donald Trump thinks Meryl Streep is "one of the most over-rated actresses in Hollywood," and says so on Twitter. The Twittersphere is terribly amused and turns Trump's Streep takedown into a wry hashtag.

Wash, rinse, repeat ... some version of the above, over and over again, for the next four years.


How's this for ambitious? "Politico Veteran's News Venture Axios Aims to Fix Advertising." That's the headline of a post this morning about Axios, a "political and business news-focused outlet" from Politico co-founder Jim VandeHei that formally launches on Jan. 18. The Journal's Lukas I. Alpert writes that Axiom's premise is that "banner ads and long-form native advertising don't work. ... In its place, Axios will only offer advertisers a type of short-form branded content."


In her Golden Globes accceptance speech last night, Meryl Streep -- who was named winner of the Cecil B. Demille Award -- had this to say about President-elect Donald Trump (without ever actually naming him):


And then (you saw this coming), this morning, this happened ...


And then, naturally, #ThingsTrumpThinksAreOverrated became a trending topic on Twitter. Some samples:


The Chevrolet Bolt was named the 2017 North American Car of the Year at the Detroit auto show, Automotive News (an Ad Age sibling publication) reports this morning. No word yet on whether or not Donald Trump thinks the Bolt is one of the most overrated cars in North America.


We interrupt this roundup to bring you this message: Recode's Peter Kafka is out with a report this morning headlined "Facebook is going to start showing ads in the middle of its videos and sharing the money with publishers."


Finally, in case you missed it, over the weekend, actor Mark Hamill -- who, in addition to his "Star Wars" duties, does the voice of The Joker for DC Comics (starting with "Batman: The Animated Series" in 1992) -- released an audio recording of himself reading Donald Trump's surreal New Year's Eve tweet as, yes, The Joker.

Hamill's inspiration? Apparently this tweet, which he retweeted right before his Trumpster tweet:

Simon Dumenco, aka Media Guy, is an Ad Age editor-at-large. You can follow him on Twitter @simondumenco.

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