Media

Time Magazine Has Highest 'Digital IQ' in Ranking of 87 Titles

Lively Twitter Feed, Numerous Apps and Robust Facebook Page Among Factors that Led Think Tank to Name Mag a Digital 'Genius'

By Nat Ives. Published on July 26, 2011.

Time Magazine Has Highest 'Digital IQ' in Ranking of 87 Titles

Source: L2

Notes: Scores reflect the effectiveness of the brand's site; its marketing efforts, off-site brand presence and visibility on search engines; its social media brand presence, community size, content and influence; and its compatibility and marketing on smartphones and other mobile devices.

In this article:

Nat Ives

Nat Ives is executive editor at Ad Age, which he joined in 2005 as a reporter on the publishing beat. He previously helped cover the media and ad industries as a news assistant at The New York Times and reported on commercial real estate for Institutional Investor newsletters. He graduated from the Columbia University Graduate School of Journalism in 2001.

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Time Magazine Has Highest 'Digital IQ' in Ranking of 87 Titles

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