'TransWorld BMX,' 'Freeze' to Close; New Magazine Planned

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NEW YORK (AdAge.com) -- Time Inc.'s Time4Media shuttered two titles Nov. 1 and internally announced plans to start up another, a spokeswoman said yesterday.

Time4Media's action-sports unit TransWorld told staffers that it would cease publishing its youth-skewing active sports ski title Freeze and its TransWorld BMX title. Resources and staffers from TransWorld BMX will be shifted to another title, Ride BMX and related areas, and the shuttering of Freeze would result in a loss of eight staffers, the spokeswoman said.

Next spring, according to the spokeswoman, TransWorld will launch an as-yet-untitled magazine devoted to the all-terrain-vehicle.

"Despite our best efforts and continued investment, Freeze's target audience has not proved large enough to grow to the level necessary for the magazine to be viable moving forward," read a statement from TransWorld Group's publisher. Brad McDonald.

The January 2005 issue will be Freeze's last. Freeze's total circulation was around 54,000. TransWorld BMX's circulation was slightly below 50,000 and Ride BMX's is 51,000.

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