Tina Fey Gets Into Flight Mode in New American Express Ad

Plus, Five of the Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Microsoft compares its Surface Pro 4 with an Apple MacBook as a musician sings that the "Mac is less useful, like a hat for your cat"; Slim Jim shows a real estate agent helping a man escape a future with kids; and Verizon celebrates America's greatness ("we don't strive to write the 'so-so' American novel") in an ad introducing its next generation network LTE Advanced.

Subaru rolls out the emotional, serious spot of its new campaign that brings the safety message home in two very different ways.

Finally, American Express spokeswoman Tina Fey demonstrates how useful her Blue Cash Everyday Card can be in bargaining with a fellow airline passenger for the last goat cheese salad.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Subaru: I'm Sorry Subaru: I'm Sorry
Network: Fox News
Show: Hannity
Primetime Airing: Aug. 29, 10:24 pm ET
Microsoft Surface: Surface Pro 4 Is the One for Me Microsoft Surface: Surface Pro 4 Is the One for Me
Network: TBS
Show: American Dad
Primetime Airing: Aug. 29, 8:44 pm ET
Slim Jim: Real Estate Slim Jim: Real Estate
Network: Discovery Channel
Show: Fast N' Loud
Primetime Airing: Aug. 29, 9:36 pm ET
Verizon: Demanding the Best Verizon: Demanding the Best
Network: FXX
Show: The Simpsons
Primetime Airing: Aug. 29, 8:37 pm ET
American Express: Salad Bargaining With Tina Fey American Express: Salad Bargaining With Tina Fey
Network: ESPN2
Show: 2016 U.S. Open Tennis
Primetime Airing: Aug. 29, 8:15 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Jordan: Runway Jordan: Air Jordan XXXI TV Spot, 'Runway' Featuring Russell Westbrook
Online Views: 108,893
Social Actions: 28,110
SpotShare: 5.06%
Truth: Squadless Truth: Truth TV Spot, 'Squadless'
Online Views: 1,109,942
Social Actions: 881
SpotShare: 4.88%
Amazon: Lion Amazon: Amazon Prime TV Spot, 'Lion'
Online Views: 35,963
Social Actions: 23,731
SpotShare: 4.09%
Burger King: You Say, We Say Burger King: Burger King Whopperrito TV Spot, 'You Say, We Say'
Online Views: 2,253
Social Actions: 10,711
SpotShare: 1.76%
University of Phoenix: Still I Rise University of Phoenix: University of Phoenix TV Spot, 'Still I Rise' Featuring Gail Marquis
Online Views: 263,943
Social Actions: 951
SpotShare: 1.29%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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