'Titanic II' Trend Sinks Twitter Competition

HootSuite's Twitter Week in Review, Febraury 22-28

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Our Twitter Week in Review chart uses data collected and parsed for Ad Age by the What the Trend (WTT) unit of HootSuite, the social-media management dashboard with more than 5 million global users sending 3 million messages each day. (Last week's chart is right over here.) We're back today with Volume 46. Scroll down below the infographic for some context -- and watch for a fresh edition of our Twitter Week in Review each Friday.

  • It's been almost 101 years since the ill-fated Titanic sank, but thanks largely to James Cameron's pop-culture coup of a 1997 film, generations of moviegoers are still as fascinated with the shipwreck as ever. Among them is Australian billionaire Clive Palmer, who this week revealed blueprints for "Titanic II," which he will construct to be virtually identical to the original British ship -- then the biggest in the world -- that sank on its maiden trans-Atlantic voyage in 1912. Of course, it will be equipped with modern engines, navigational tools and (importantly) plenty of lifeboats, but Palmer's plans go so far as to mirror the original ship's three-class system, with the cheapest beds in steerage and the more luxurious cabins in first class. He also plans to re-create the ship's famous lounges, dining room, Turkish bath and iconic grand staircase, and even give passengers the option of dressing the part of Edwardian-era travelers in period clothing. The ship will reportedly be built in a Chinese ship yard, and is set to make its maiden voyage in late 2016. Twitter-crazy millennials were just kids when "Titanic"-mania swept the late '90s, but now they've got jobs and disposable incomes. It's no surprise that some 40,000 people have reportedly registered for tickets aboard Titanic II's maiden voyage.
  • Sunday night's Oscar telecast was the week's busiest night on Twitter, with "#Oscars2013" rocketing to the top of the trends chart. It found plenty to attach itself to, thanks to a controversial performance by wildcard host Seth MacFarlane, of "Family Guy" and "Ted" fame, and a handful of musical numbers from the likes of Barbra Streisand, Shirley Bassey and even the full fast of "Les Miserables." MacFarlane took a beating by some critics the following day, many of whom called his jokes crass, sexist and homophobic. The night's biggest winner perhaps was 22-year-old Jennifer Lawrence, who won not only the Best Actress Oscar for her role in "Silver Linings Playbook," but also found favor with many on Twitter who found her affable and charismatic during her acceptance speech and post-win interview with reporters.
  • Google ignited Twitter last week with the release of a demo video for its forthcoming Google Glass product, which could usher in a whole new "wearable" market for technology developers. The video showed users skydiving, horseback riding, fire juggling and roller-coaster riding. It also showed an integrated Skype-like video-chat functionality and the ability to communicate with the device with spoken instructions.
  • Visit What the Trend for explanations of trends and memes not covered above, and follow WTT: Define Now to help define trends.

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