TiVoCast Gets First Broadcast Content

CBS Joins Effort to Move Web Content to TV

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NEW YORK (AdAge.com) -- TiVo has scored its first broadcaster as CBS said it would start supplying content to the DVR company's TiVoCast service.
CBS has agreed to provide content to TiVoCast.
CBS has agreed to provide content to TiVoCast.

TiVoCast is the company's play to port web content to the TV screen. So far, the service has content from online publishers such as The New York Times, Heavy, iVillage and CNET. This week it also announced video content from Reuters, Forbes, dLife and PlumTV.

First deal for Smith
As part of the CBS deal, TiVocast will include content from CBS.com, CBS's broadband channel Innertube, CBSNews.com and CBS SportsLine. (And we're not counting, but it seems like this must CBS's umpteenth content-distribution announcement of the year; it is clearly going for the be-everywhere-you-can-be approach to its digital media.) Incidentally, the deal was the first for CBS's new digital chief, Quincy Smith.

TiVoCast is available to the TiVo customers who have hooked their set-top DVR up to a broadband connection. TiVo will also now allow consumers to link photos and video from home PCs to the TiVo set, through a partnership with One True Media, a video-sharing service. It will let people send videos and photos directly to a friend or family member's TV.

"The popularity of how quickly we've seen the DVR phenomenon sends a clear signal that consumers want things on demand," said Maria Mandel, executive director-digital innovation at OgilvyInteractive. "The types of programs we're seeing announced, whether with TiVo or Verizon's IPTV, it's all following that trend."
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