Festival of Media Reveals Awards Contenders

Starcom MediaVest Gets Most Nominations for Campaigns

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NEW YORK (AdAge.com) -- The Valencia Festival of Media revealed the nominations for its first awards program today. Starcom MediaVest tops the contenders list in the campaign categories, with 18 nominations, followed by Mindshare, with 13; MediaCom, with 11; and Havas, with seven.

Microsoft, The Wall Street Journal, Meredith and BBC Worldwide all secured three nominations for the first global prizes for strategic innovation and delivery by media owners.

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After two days of intense reading and debate, a jury of 28 advertisers, senior media executives and broader communications experts -- including Laura Klauberg from Unilever, Jack Klues from VivaKi and Sam Balsara from Madison -- has selected the very best from the 650 entries submitted for consideration.

The campaign shortlist includes entries from 29 countries, as well as regional campaigns from the Americas and Europe, the Middle East and Africa. The top market is the U.S., with 33 nominations, followed by the U.K., Canada, Germany, China and India.

The media-owner shortlists include both global giants such as Clear Channel Outdoor and smart single-market operations such as TV2 in Hungary and MTV Oy in Finland, as well as specialist offerings such as ski-resort media operator MediaMountain.

Each shortlisted campaign will be asked to produce a reel for the jury to consider in Valencia ahead of the Festival of Media alongside its written strategy. Winners will be announced during the Festival of Media, April 19-21.

The jury will also award the four top awards: the Creativity Award, the Effectiveness Award, the Partnership Award and the Media Owner of the Year.

Agency of the Year and Media Agency Network of the Year will be calculated from results in all categories and the jury awards.

Shortlisted campaigns will also be entered to win the People's Award, a unique prize that allows marketers, planners, strategists and others with an interest in great communications to have their say online. The delegates at the Festival of Media will vote for the final winner from the top public campaigns. Voting for the People's Award starts on April 10.

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