Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, swimmer Missy Franklin uses Visa Checkout while decathlete Ashton Eaton gives himself a pep talk; a mom gets herself and her kids ready on a typical morning in this QVC ad; Zoho helps one ballet instructor stay organized in her business; and JCPenny announces its back-to-school deals.

Finally, Chris Mosier, the first transgender athlete to make the U.S. men's national team, demonstrates "unlimited" courage and determination in the latest in Nike's "Unlimited" campaign, following a spot with Serena Williams and Giancarlo Stanton and the ad that made its debut during the Olympics opening ceremony.

Today's TV Ad Highlights

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New Releases

Top new ads recently aired on national TV

Nike: Unlimited Courage

Network: NBC

Show: Rio Olympics

Primetime Airing: Aug. 9, 8:21 pm ET

VISA: Self Talk

Network: NBC Sports

Show: Rio Olympics

Primetime Airing: Aug. 9, 9:27 pm ET

QVC: Morning Must-Haves

Network: MSNBC

Show: The Rachel Maddow Show

Primetime Airing: Aug. 9, 9:17 pm ET

Zoho: First Steps: #ThatFirstMoment With Zoho

Network: Travel

Show: Bizarre Foods With Andrew Zimmern

Primetime Airing: Aug. 9, 9:52 pm ET

JCPenney: 2016 Back to School: Score Big

Network: Hallmark

Show: Last Man Standing

Primetime Airing: Aug. 9, 8:27 pm ET

Most Engaging

Top ads by SpotShare for the past 7 days

Nike: Nike TV Spot, 'Unlimited You' Featuring Serena Williams, Kevin Durant

Online Views: 10,178,982

Social Actions: 99,521

SpotShare: 19.23%

Supercell: Clash Royale TV Spot, 'Theme Song'

Online Views: 3,271,598

Social Actions: 16,157

SpotShare: 5.19%

Samsung Mobile: Samsung Galaxy Note7 TV Spot, 'More Everything'

Online Views: 55,932

Social Actions: 67,664

SpotShare: 4.32%

Google: Google Photos TV Spot, 'Free Up Space'

Online Views: 2,933,388

Social Actions: 6,999

SpotShare: 4.19%

Powerade: Powerade TV Spot, 'The Corner' Featuring Shakur Stevenson

Online Views: 31,009

Social Actions: 50,630

SpotShare: 3.21%

Want to watch Super Bowl commercials past and present? Visit iSpot.tv.

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.