Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, swimmer Missy Franklin uses Visa Checkout while decathlete Ashton Eaton gives himself a pep talk; a mom gets herself and her kids ready on a typical morning in this QVC ad; Zoho helps one ballet instructor stay organized in her business; and JCPenny announces its back-to-school deals.