'Travel & Leisure Family' No Longer a Stand-alone

Quarterly to Become Regular Section in 'Travel & Leisure'

By Published on .

NEW YORK (AdAge.com) -- American Express Publishing has decided to fold Travel & Leisure Family magazine, which had been a quarterly stand-alone since June 2006, back into Travel & Leisure. Travel & Leisure Family's spring 2008 issue will be its last.

In an unpublicized memo to staff earlier this month, American Express Publishing President-CEO Ed Kelly told staff the move reflected an adjustment to the title's business model -- including new plans to strengthen the Travel & Leisure Family website.

'Better integration'
"This decision was made after much consideration and analysis," Mr. Kelly wrote. "We believe that better integration between the print and online platforms will be a more effective and efficient way to provide timely content about the family travel experience to our readers. This approach will also enable us to offer our advertising and marketing partners greater access to this highly coveted market."

A "small number" of staff positions are affected by the change, but the company is trying to find new posts for the displaced employees, a spokeswoman said.

Travel & Leisure Family is distributed to 500,000 families who travel, according to the company website. Travel & Leisure reported average paid and verified circulation of 969,452 for the first half of this year, down 1.6% from the first half of 2006, according to the Audit Bureau of Circulations.
Most Popular
In this article: