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No Science to Predicting the Next TV Blockbuster

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NEW YORK (AdAge.com) -- Predicting TV hits is never an easy task.
'Back to You' cast
Photo: Sam Jones

Fox's highly anticipated sitcom, 'Back to You,' looks like a winner.


The Ad Age Fall TV Approval Matrix
And anyone who said they knew back in 2004 that "Grey's Anatomy" would be the breakout hit of the season is a big fat liar.

Ad Age turned to two reliable groups of people -- bloggers and media buyers -- as our guides. Marketing-data firm BrandIntel gave us its top 10 results from its annual TV Landscape Report, and we consulted programming guides and share charts from media-buying agencies Carat and Magna Global to determine which shows will break out. So before you set your DVRs, be sure to consult your Ad Age Fall TV Approval Matrix first. (We readily acknowledge our debt to New York magazine for the inspiration.)
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