Turner Merges TV and Digital Ad Sales Under Donna Speciale

Greg D'Alba, Company Veteran Who Led Digital and CNN Ad Sales, Departs

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Donna Speciale at the 2013 TBS and TNT upfront.
Donna Speciale at the 2013 TBS and TNT upfront.

Turner Broadcasting is restructuring its ad sales team, merging its TV and digital sales under Donna Speciale. She assumes some duties that had been handled by Greg D'Alba, who is leaving after 27 years at Turner, the company said.

The changes come about two years after Ms. Speciale joined Turner as president of Turner entertainment and animation ad sales. At the time, Mr. D'Alba was elevated to president, news and Turner digital ad sales.

Ms. Speciale now becomes president of Turner Ad Sales, effective immediately, adding digital and CNN to her existing purview of entertainment, kids and young adults.

David Levy, president, Turner Broadcasting, made the announcements in an internal memo on Tuesday.

"Obviously, the changes we are announcing today come at an important time in our business," he said. "Through discussions with our clients, we know they're looking to accelerate the process of integrating their media plans and have a single point of focus that will further streamline the buying process across all screens and opportunities. As agencies and clients begin planning for their 2014-15 upfront, it was imperative to implement our new structure to meet the needs of our advertising partners. Donna and I, along with the ad sales leadership team, are focused on the critical upfront marketplace and we are committed to ensuring business continuity through this period of transition."

On the sports side, Rich Calacci, senior VP-sports digital/Bleacher Report ad sales and Seth Ladetsky, senior VP-sports digital ad sales, will now report directly to Jon Diament, exec VP of Turner Sports Ad Sales. They previously reported to Mr. D'Alba.

Mr. Diament continues to report directly to Lenny Daniels, exec VP and chief operating officer of Turner Sports.

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