Women Contestants Steal the Show (Even on Olympics)
MINNEAPOLIS (AdAge.com) -- Dynamic young women performers trying to make it big as the next international star. The women's figure skating competition on the Olympics? Well, yeah, that too.
But it seems far more were interested in Fox's "American Idol," which out-scored the Olympics, according to Nielsen judges, by 63% in the ad-centric adult 18-49 demographic. The two-hour "Idol" belted out a 9.0/22 rating and share, which was 98% of last week's level, to win ratings gold, while NBC's Vancouver Olympics got the silver with a 5.5/14 ratings replication from a week ago.
ABC took the bronze with a 2.6/7, led by "Lost" (4.6/11), which was up a tenth of a ratings point from a week ago, but down 10% from its regular levels. Bookending "Lost" were two shows that repeated last week's delivery: a "Lost" recap episode (1.5/4) and "The Forgotten" (1.7/5).
CBS, which in non-Olympic weeks is usually Tuesday's winner, ran reruns, and ended with a 1.9/5 ("NCIS," 2.3/6; "NCIS: Los Angeles," 1.9/5; "The Good Wife," 1.4/4). CBS's cousin, the CW, also had second showings, with "90210" (0.3/1) and "Melrose Place" (0.2/0) combining for a fifth place 0.2/1.
Tonight's test will be between "Idol's" guys who want to make it big, as well as some guys in the Olympics who are looking to do the same, as well as one who already did, Apolo Ohno, who is more famous for an "Idol"-like reality show, ABC's "Dancing With the Stars," than his mettle-winning medals over the last three Olympic Games.
Wednesday: Olympics: The best action is actually in the afternoon, with Team USA Hockey against the Swiss. Non-Olympics: 1994 Academy Award winning movie "Forrest Gump" on AMC.
Thursday: Olympics: The next Olympic women's figure-skating champion is crowned. Non-Olympics: For those who get HBO2, Academy Award nominee "Frost/Nixon."
WHAT TO WATCH FOR:
Once again a battle between NBC and Fox, as the rest of the rival networks show reruns.
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NOTE: All ratings based on adults 18-49. A share is a percentage of adults 18-49 who have their TV sets on at a given time. A rating is a percentage of all adults 18-49, whether or not their sets are turned on. For example, a 1.0 rating is 1% of the total U.S. adults 18-49 population with TVs. Ratings quoted in this column are based on live-plus-same-day unless otherwise noted. (Many ad deals have been negotiated on the basis of commercial-minute, live-plus-three-days viewing.)
John Rash is senior VP-director of media analysis for Campbell Mithun, Minneapolis. For more, see rashreport.com.