Olympics' Ice Dancing Couples Top 'Bachelor'
MINNEAPOLIS (AdAge.com) -- On NBC's coverage of the Winter Olympic Games, it was all about couples, as ice dancing was the marquee event. But the singles held their own on other networks, particularly on ABC's "The Bachelor," which held its season-to-date average of a 3.9/10 rating and share in the ad-centric adult 18-49 demographic. Still, NBC's Vancouver coverage, while down, was not out, and averaged a first-place 5.4/14.
ABC (3.0/8) was second, as "The Bachelor" coupled with a "Castle" rerun (1.3/4). ABC's bachelor beat the single guys on CBS's sitcom lineup, which ran all repeats ("How I Met Your Mother," 2.2/6; "Accidentally on Purpose," 1.9/5; "Two and a Half Men," and "Big Bang Theory," both 3.3/8). A "CSI: Miami" second showing at 10 p.m. locked up a 2.2/6, leading the network to tie Fox with a 2.5/7.
Fox itself led with a couple of lone wolves in their own right: Dr. Gregory House and Jack Bauer. A "House" repeat delivered a 2.1/6, which led into "24," which posted a 2.8/7.
And on the CW, "One Tree Hill" (1.1/3) and "Life Unexpected" (0.9/2), which are both more about hook-ups than creating couples, combined for an overall fifth place 1.0/2.
Despite the dip of nearly 9% from a night earlier, don't count the Olympics out. Tonight the ice gets a bit less crowded, as ice dancing couples yield to what has been traditionally the most popular event, women's figure skating. But in an inverse of Monday night, the singular skaters will not only compete against each other, but the two dozen singers facing off on Fox's "American Idol" the next two nights.
Tuesday: Olympics: Alpine Team USA will continue to try to come up big, this time in the giant slalom. Non-Olympics: A very different, and dispiriting, international event from the Olympics, as PBS's "Frontline" examines the war in Afghanistan in "Behind Taliban Lines."
Wednesday: Any kid who has ever sledded is intrigued by the bobsled. The women's finals run in prime time. Non-Olympics: A different kind of competition, as the top 12 guys sing on Fox's "American Idol."
WHAT TO WATCH FOR:
The battle for women viewers, with the short program for women's figure skating and the top 12 female singers on "American Idol."
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NOTE: All ratings based on adults 18-49. A share is a percentage of adults 18-49 who have their TV sets on at a given time. A rating is a percentage of all adults 18-49, whether or not their sets are turned on. For example, a 1.0 rating is 1% of the total U.S. adults 18-49 population with TVs. Ratings quoted in this column are based on live-plus-same-day unless otherwise noted. (Many ad deals have been negotiated on the basis of commercial-minute, live-plus-three-days viewing.)
John Rash is senior VP-director of media analysis for Campbell Mithun, Minneapolis. For more, see rashreport.com.