Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Men's Wearhouse says that "confidence suits you" in a spot that conspicuously lacks a gravelly-voiced narrator. And U2 rocks out in a new spot for its iTunes album giveaway that aired twice last night (on ABC and USA Network) and, according to iSpot's 24/7 tracking, eight more times so far today; it's also already grabbed the No. 2 spot in the Most Engaging portion of our chart.

Today's TV Ad Highlights

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New Releases

Top new ads recently aired on national TV

Apple: Echoes

Network: ABC

Show: The Middle

Primetime Airing: Sep. 10, 8:19 pm ET

Nabi: Just For Kids

Network: Nick

Show: PAW Patrol

Airing Date: Sep. 10, 8:59 am ET

GameStop: FIFA 15: Feel the Passion, Kiss the Wrist

Network: Cartoon Network

Show: The Cleveland Show

Primetime Airing: Sep. 10, 9:29 pm ET

Hunt's: Fresh & Delicious Flavors

Network: Food Network

Show: Restaurant: Impossible

Primetime Airing: Sep. 10, 8:30 pm ET

Men's Wearhouse: Individual Style

Network: History Channel

Show: American Pickers

Primetime Airing: Sep. 10, 8:39 pm ET

Most Engaging

Top ads by SpotShare for the past 7 days

Activision: Become Legend

Online Views: 6,891,837

Social Actions: 116,889

SpotShare: 13.66%

Apple: Echoes

Online Views: 17

Social Actions: 47,149

SpotShare: 3.78%

EA Sports: Madden Season

Online Views: 1,866,764

Social Actions: 10,832

SpotShare: 2.11%

State Farm: Trainers

Online Views: 528,964

Social Actions: 21,397

SpotShare: 2.04%

Jordan: Get Up

Online Views: 2,145,016

Social Actions: 5,746

SpotShare: 1.80%

View top ads in real time at iSpot.tv

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.