'How Do You Unglue?' Asks New ACE Hardware Spot

Plus, Five of the Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time last week. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Target rolls out its kid-created campaign, highlighting children's apparel line Cat & Jack; The Honest Company shows how three-time gold medalist and mom Kerri Walsh Jennings uses its range of products; TracFone promotes its smartphone plan; and JCPenney shows how to "get your penney's worth" with its Power Penney Days.

Finally, ACE Hardware features pint-size "future ACE customers" who ask questions such as "How do you unglue?" in its ad for a donation drive for CMN Hospitals.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Target: Cat & Jack Unscripted Target: Cat & Jack Unscripted
Network: FOX
Show: MasterChef
Primetime Airing: Jul. 20, 8:09 pm ET
The Honest Company: Three-Time Mommy The Honest Company: Three-Time Mommy
Network: VH1
Show: Dating Naked
Primetime Airing: Jul. 20, 10:35 pm ET
ACE Hardware: CMN Hospitals Bucket Sale: Future Customers ACE Hardware: CMN Hospitals Bucket Sale: Future Customers
Network: WGN America
Show: Person of Interest
Primetime Airing: Jul. 20, 10:16 pm ET
TracFone: Twenty Years Later TracFone: Twenty Years Later
Network: Discovery Channel
Show: Dual Survival: Untamed
Primetime Airing: Jul. 20, 8:34 pm ET
JCPenney: Power Penney Days Sale: Towels, Flip Flops and Polos JCPenney: Power Penney Days Sale: Towels, Flip Flops and Polos
Network: NBC
Show: America's Got Talent
Primetime Airing: Jul. 20, 8:48 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Hillary for America: Role Models Hillary for America: Hillary for America TV Spot, 'Role Models'
Online Views: 362,552
Social Actions: 123,890
SpotShare: 16.00%
Kia: Hamsters: Share Some Soul Kia: 2016 Kia Soul TV Spot, 'Hamsters: Share Some Soul' Feat. Nathaniel Rateliff
Online Views: 614,835
Social Actions: 3,451
SpotShare: 2.87%
Mazda: Driving Matters: Crafted Mazda: 2016 Mazda CX-9 TV Spot, 'Driving Matters: Crafted'
Online Views: 538,285
Social Actions: 464
SpotShare: 2.22%
McDonald's: Commitment McDonald's: McDonald's TV Spot, 'Commitment'
Online Views: 1,088
Social Actions: 13,956
SpotShare: 1.64%
Ram Trucks: Longest-Lasting Pickups Ram Trucks: 2016 Ram 1500 TV Spot, 'Longest-Lasting Pickups' Song by Gary Clark, Jr.
Online Views: 326,774
Social Actions: 58
SpotShare: 1.32%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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