Unit Formerly Known as Viacom Plus Ceases Operation

Exec VP Lisa McCarthy Will Leave Company

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NEW YORK (AdAge.com) -- Viacom Plus, the one-time cross-company selling platform for CBS and MTV, is no more. Exec VP Lisa McCarthy and Senior VP Marc Weinhouse have been let go as the division, most recently known as MTV Networks Brand Solutions, shuts down.
Viacom Plus Exec VP Lisa McCarthy
Viacom Plus Exec VP Lisa McCarthy

After CBS dropped out of Viacom Plus last November, MTV Networks rebranded the group as Brand Solutions to focus solely on MTV properties with major clients such as Procter & Gamble and Masterfoods. The CBS/MTV split frustrated several marketers who had been using the platform as a way to seamlessly buy time across multiple channels.

Peter Gardiner, partner-chief media officer for Deutsch, was hopeful after the split. He told Ad Age in November, "I love working with them, so from that standpoint, I'm disappointed. But the good part is it won't be the cloudy mess of CBS is one company, Viacom is another."

The nine remaining Brand Solutions employees have been reassigned to focus on youth in the three clusters in the MTVN sales group: kids and family (Nickelodeon, The N, Nick at Nite); MTV and Logo; and entertainment (VH1, Comedy Central, Spike).
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