Viacom Parodies DirecTV Spots in Battle for Viewer Support
Viacom is petitioning viewers to take a stand against DirecTV, which will stop carrying the programmer's 26 channels at midnight if a deal isn't reached, with a video parodying the satellite giant's advertising spots.
Viacom's ad lays out the bad things that will happen if DirecTV drops its networks -- which include MTV , VH1, Comedy Central, Nickelodeon and BET -- including an unpleasant development for Eric Cartman, the "South Park" character.
DirecTV has said that Viacom is seeking a 30% price increase in affiliate fees. Viacom is arguing that its 7-year-old contract with DirecTV is based on wildly outdated terms.
Here's a real DirecTV ad bashing cable for comparison: