Vice Hires Ex-Conde Nast Exec Richard Beckman as Chief Revenue Officer

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Richard Beckman
Richard Beckman

Vice has hired former Conde Nast executive Richard Beckman as the company's first-ever chief revenue officer, a Vice spokesman confirmed.

The move comes in the wake of reports saying Vice will have its own TV network and previews of 10 Vice TV shows during a NewFront presentation last week.

The Hollywood Reporter first reported the hiring on Friday afternoon.

Mr. Beckman spent more than two decades with Conde Nast, publisher of glossy titles like Vogue and Vanity Fair, as well as the company's one-time sibling organization, Fairchild Fashion Group. During his tenure at Conde Nast, Mr. Beckman earned the nickname "Mad Dog" for his tenacious approach to business. When he was in charge of the Conde Nast Media Group, which handles large ad buys across various titles, Mr. Beckman took credit for 80% of Conde Nast ad revenue, though the individual brand publishers said they played a larger role than that interpretation suggested.

Mr. Beckman also produced Fashion Rocks, five annual concerts that evolved into lavish events at Radio City Music Hall in New York, CBS broadcasts and elaborate after-parties.

After leaving Conde Nast in 2010, he became CEO of Prometheus Global Media, publisher of The Hollywood Reporter, Billboard and Adweek. He left in 2012 and nearly a year later started branded content company Three Lions Entertainment with billionaire investor Ron Burkle. Last year, CBS filed a breach of contract lawsuit against the company, whose website now says "Creditors Click Here."

Tapping a man that Bloomberg once called the "last of the old-style media moguls" continues an executive-level hiring streak for Vice. It hired former Obama administration staffer Alyssa Mastromonaco as its chief operating officer last November, and a month later poached James Schwab, the chairman of the media and entertainment group at the law firm Paul, Weiss, Rifkind, Wharton & Garrison, to become co-president.

Vice -- which began as a free print magazine in 1994 and now has an expansive digital-video and publishing arm, an HBO show and a TV network in Canada – expects revenue of nearly $1 billion this year, the company told The New York Times this week.

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