Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a skateboarder films his nocturnal adventures through the city in an Apple ad showcasing the iPhone 7's low-light camera; a teardrop is stopped in its tracks in an operatic spot from Audi; and James Corden tries on different hats -- including Pharrell's -- as he pitches Apple Music execs.
Bo Jackson puts a new Tecmo-twist on his classic touchdown of 1987 as he picks up (instead of mowing down) Brian Bosworth in Kia's "Tecmo Bros" spot.
Finally, Von Miller shows his commitment to paving his own path -- literally, with jack hammer and all -- on his own terms in Old Spice's "Unforsweatable" campaign.
Apple Music: The All-New Apple Music
Com2Us: Summoners War TV Spot, 'Team Up' Featuring Dave Franco, Alison Brie
GEICO: GEICO TV Spot, 'Lemonade Not Ice T: It's Not Surprising' Featuring Ice-T
2K Games: NBA 2K17 TV Spot, 'Time to Assemble' Featuring Kevin Durant, Kyrie Irving
Burger King: Burger King Cheetos Chicken Fries TV Spot, 'Announcement'
Apple iPhone: Apple iPhone 7 TV Spot, 'Midnight' Song by Hamilton Leithauser + Rostam
