Wall Street Journal Poaches Conde Nast Veteran Nina Lawrence

Will Oversee Planned Expansion of Creative Services and Custom Publishing

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The Wall Street Journal has hired Nina Lawrence away from Condé Nast to become VP-global marketing for ad sales. She succeeds Andy Sippel, who recently left to join USA Today.

Nina Lawrence
Nina Lawrence

Ms. Lawrence has been VP-publisher at W magazine since 2005, which has lately been enjoying the benefits of Editor-in-Chief Stefano Tonchi's September 2010 redesign and is celebrating its 40th anniversary this year. Ad pages through the October issue increased 4.2% over the equivalent period last year while monthlies as a whole slipped 2.2%, according to the Media Industry Newsletter. Ms. Lawrence was previously publisher of the Condé Nast Bridal Group.

At The Journal, Ms. Lawrence's portfolio will include marketing and business development for the sales team across print, digital and events. She will also lead a planned expansion of the Journal's custom advertising and creative services operations, the company said.

"Working with our clients to create exclusive, custom opportunities is critical to driving our business forward," said Michael Rooney, chief revenue officer at the Journal, in a statement Thursday evening.

The Journal on Friday is introducing a weekly luxury real-estate section called Mansion.

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