Among the new releases, Walmart promotes its increased spending on higher pay, education and training this year. (The appearance of a big "15" on a checkout aisle in this context seems like a reference to the $15-per-hour minimum-wage goal of many wage activists, but Walmart isn't going that far: It said in February that it would increase pay to at least $9 per hour this year and $10 per hour next year.)
In other ads, State Farm suggests that Chris Paul's (fictional) twin brother Cliff has been an identify thief this whole time. And Ram Trucks is the latest brand to offer an empowered female perspective with its spot "Courage Is Already Inside," which aired during the Country Music Awards on Sunday night. The ad features surfers, soldiers, snowboarders, ranchers and Miranda Lambert.
Nike's "Better for It: Inner Thoughts" spot, meanwhile, has become the most digitally-engaging TV commercial on the air, according to iSpot.
As always, you can find out more about the best commercials on TV at Ad Age's Creativity.
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