Apple's New Commercial Immediately Ranks Among Most Engaging

See the Weekend's New TV Ads

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, the Portland Trail Blazers' Damian Lillard shows retired NBA star Tracy McGrady what it means to be a rookie in Foot Locker's spot to promote the Adidas Originals line, while Best Buy pushes the power of wifi during the holidays in a plug for Nikon's DSLR camera. And Apple drops a touching new commercial that is also a Creativity Pick of the Day and one of the weekend's most engaging, in which a girl turns a classic recording by her grandmother into a duet.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Apple: The Song Apple: The Song
Network: FOX
Show: The Simpsons
Primetime Airing: Dec. 14, 8:01 pm ET
Foot Locker: Rookie Foot Locker: Rookie
Network: SYFY
Show: WWE Friday Night SmackDown!
Primetime Airing: Dec. 12, 8:25 pm ET
Best Buy: Nikon D3300 DSLR Camera Best Buy: Nikon D3300 DSLR Camera
Network: CBS
Show: CSI: Crime Scene Investigation
Primetime Airing: Dec. 14, 10:07 pm ET
Nissan: Feel Like Royalty Nissan: Feel Like Royalty
Network: ESPN
Show: 2014 Heisman Trophy Presentation
Primetime Airing: Dec. 13, 8:10 pm ET
Motorola: Built by You Motorola: Built by You
Network: FOX
Show: MasterChef
Primetime Airing: Dec. 12, 9:31 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Foot Locker: Ready to Fly Foot Locker: Ready to Fly
Online Views: 1,520,185
Social Actions: 21,299
SpotShare: 1.56%
Kmart: Santa Baby Kmart: Santa Baby
Online Views: 200,116
Social Actions: 33,428
SpotShare: 1.44%
The North Face: Your Land The North Face: Your Land
Online Views: 2,464,489
Social Actions: 2,269
SpotShare: 1.23%
Apple: Change Apple: Change
Online Views: 1,279,450
Social Actions: 13,760
SpotShare: 1.16%
Apple: The Song Apple: The Song
Online Views: 564,817
Social Actions: 20,828
SpotShare: 1.10%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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