Watch Colbert's Perversely Hilarious T-Mobile Integrated Sponsorship

It Doesn't 'Position the Brand in a Negative Light,' He Insists

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Once again, a sponsor of "The Colbert Report" seems to have gotten more than it bargained for. Our truly hilarious Clip of the Week comes from Wednesday night's episode of the show, at the start of which Stephen Colbert introduced an "integrated sponsorship" from T-Mobile "to help pay the production bills" in what at first seemed like a perfunctory announcement. But then he segued into a news report about Vibrant, a new miniaturized mechanical anti-constipation pill that doctors in Israel are testing (seriously), which, wouldn't you know it, reminded him of the "top-of-the-line smartphones from T-Mobile," which also have a vibrate function.

Watch the full clip for Colbert's explanation of why his rather gross suggested alternate use for T-Mobile phones doesn't violate the T-Mobile sponsorship agreement, which specifies that Colbert won't "position the brand in a negative light."

Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco.

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