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Spoiler: Marketers Are Totally Excited That It's Summer

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, everyone's celebrating summer -- Outback Steakhouse with its new Summer Steak & Crab special, Dave and Buster's with its Summer of Games (for people who like a little Transformers or Deadstorm Pirates arcade action thrown in with their dinner), Lincoln with its Summer Invitation sale and Ford with a summer sale in a spot that mimics a summer blockbuster.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Lincoln: Summer Invitation Lincoln: Summer Invitation
Network: ABC
Show: Extreme Weight Loss
Primetime Airing: Jul. 8, 9:51 pm EST
Ford: Power Ford: Power
Network: CBS
Show: CBS This Morning
Airing Date: Jul. 8, 8:54 am EST
Outback Steakhouse: It's Here! Outback Steakhouse: It's Here!
Network: CBS
Show: NCIS
Primetime Airing: Jul. 8, 8:43 pm EST
Dave and Buster's: More New Dave and Buster's: More New
Network: MTV
Show: Catfish: The TV Show
Primetime Airing: Jul. 8, 9:20 pm EST
Skechers: Twinkle Brites Skechers: Twinkle Brites
Network: Nick
Show: Sanjay and Craig
Airing Date: Jul. 8, 1:42 pm EST
Most Engaging
Top ads by SpotShare for the past 7 days
Bud Light: Block Party Slip 'n Slide Bud Light: Block Party Slip 'n Slide
Online Views: 1,507,136
Social Actions: 23
SpotShare: 1.78%
Adidas: The Dream: All in or Nothing Adidas: The Dream: All in or Nothing
Online Views: 594,048
Social Actions: 6,367
SpotShare: 1.70%
GEICO: Kenny Rogers: Did You Know GEICO: Kenny Rogers: Did You Know
Online Views: 59,442
Social Actions: 4,207
SpotShare: 0.90%
Nike: The Last Game: Tunnel Nike: The Last Game: Tunnel
Online Views: 632,850
Social Actions: 912
SpotShare: 0.89%
GoPro: Soccer GoPro: Soccer
Online Views: 12,741
Social Actions: 5,454
SpotShare: 0.87%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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