Watch Gordon Ramsay Frighten an AT&T Employee (It's Last Night's New TV Ads)

He May Not Be Screaming or Throwing Things, But He's Still Scary

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Neil Patrick Harris stars in a funny new Heineken ad (Creativity previewed it and made it an Editor's Pick last week), while Gordon Ramsay frightens (sort of) an AT&T Store employee. And Samsung teams up with Iggy Azalea, using her song "Fancy" to promote the fancy gold version of its Galaxy S5.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Samsung Mobile: Gold Samsung Mobile: Gold
Network: BRAVO
Show: The Real Housewives of Orange County
Primetime Airing: Jul. 21, 8:42 pm EST
Heineken: Rules Heineken: Rules
Network: NBC Sports
Show: 2014 Tour de France
Primetime Airing: Jul. 21, 8:30 pm EST
AT&T: Gordon Ramsay AT&T: Gordon Ramsay
Network: FOX
Show: MasterChef
Primetime Airing: Jul. 21, 8:18 pm EST
1-800 Contacts: Date Night 1-800 Contacts: Date Night
Network: ABC Family
Show: Switched at Birth
Primetime Airing: Jul. 21, 8:33 pm EST
Esurance: Milton: Photobomb Esurance: Milton: Photobomb
Network: Food Network
Show: Diners, Drive-Ins and Dives
Primetime Airing: Jul. 21, 9:18 pm EST
Most Engaging
Top ads by SpotShare for the past 7 days
Jordan: RE2PECT Jordan: RE2PECT
Online Views: 5,388,141
Social Actions: 217,737
SpotShare: 19.42%
Samsung Mobile: Milk Music Song  by Iggy Azalea Samsung Mobile: Milk Music Song by Iggy Azalea
Online Views: 8,091,795
Social Actions: 5,822
SpotShare: 6.53%
Samsung Mobile: Wall Huggers Samsung Mobile: Wall Huggers
Online Views: 3,005,130
Social Actions: 2,367
SpotShare: 2.43%
Bud Light: Block Party Slip 'n Slide Bud Light: Block Party Slip 'n Slide
Online Views: 2,181,325
Social Actions: 138
SpotShare: 1.66%
Old Spice: Soccer Old Spice: Soccer
Online Views: 1,647,195
Social Actions: 5,154
SpotShare: 1.61%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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