Watch the newest ads on TV from Old Navy, Fabletics, PlayStation and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Fabletics says that you should "never underestimate cute." ADT, the security brand, calls attention to its partnership with the National Volunteer Fire Council on something called the "Hero Recruitment Service." And Old Navy wants you to "skate into the holidays" with a little help from its current storewide sale on festive fashions.

Today's TV Ad Highlights

Data provided by iSpot.tv
Journey Ahead
Premiered on: The Simpsons, FXX
PlayStation data for the last 30 days
Impressions: 1,210,115,289 (34% of industry)
Est. TV Spend: $27,678,017 (45% of industry)
Attention Score: 91.48
Attention Index: 101 (1% fewer interruptions than avg.)
Fun on the Ice Skating Rink
Premiered on: The Real Housewives of New Jersey, BRAVO
Old Navy data for the last 30 days
Impressions: 99,768,799 (4% of industry)
Est. TV Spend: $1,119,653 (3% of industry)
Attention Score: 91.30
Attention Index: 107 (7% fewer interruptions than avg.)
Cute Can Be Deceiving
Premiered on: CMT Music, CMTV
Fabletics.com data for the last 30 days
Impressions: 160,408,622 (7% of industry)
Est. TV Spend: $1,322,151 (4% of industry)
Attention Score: 94.63
Attention Index: 130 (30% fewer interruptions than avg.)
Hero Recruitment Service
Premiered on: Chicago Fire, NBC
ADT data for the last 30 days
Impressions: 532,405,081 (34% of industry)
Est. TV Spend: $4,925,612 (28% of industry)
Attention Score: 92.84
Attention Index: 95 (5% more interruptions than avg.)
2018 Holidays: The Power of Music
Premiered on: The Fresh Prince of Bel-Air, MTV
Guitar Center data for the last 30 days
Impressions: 203,439,287 (30% of industry)
Est. TV Spend: $1,330,566 (29% of industry)
Attention Score: 95.43
Attention Index: 142 (42% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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