Last Night's New Ads: Damian Lillard Thanks His Haters for the Motivation

Plus, the Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the releases, Damian Lillard of the NBA's Portland Trail Blazers tells us to "be a king in your mind but do the work of a servant" in this brand piece for Adidas. With the tagline "Creators Never Follow," the spot is reminiscent of Adidas Football's "Create Your Own" ads last year, which featured soccer superstars like Lionel Messi, Mesut Özil, Gareth Bale, and James Rodriguez.

Taco Bell features a YouTube video of a man doing chair splits with a 100-pound barbell to promote its $1 Crunchwrap Sliders, while Samsung advertises their mobile payment system Samsung Pay by taking Hannibal Buress to famed Katz's Delicatessen for a pastrami sandwich.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
adidas: Creators Never Follow: Damian Lillard adidas: Creators Never Follow: Damian Lillard
Network: ESPN
Show: NBA Basketball
Primetime Airing: Jan. 20, 8:49 pm ET
Taco Bell: Amazing Splits Taco Bell: Amazing Splits
Network: Comedy Central
Show: South Park
Primetime Airing: Jan. 20, 8:23 pm ET
Samsung Mobile: <a  data-cke-saved-href='' href='' class='directory_entry' title='Ad Age LookBook'>Samsung</a> Pay Is Here: Hannibal Buress Samsung Mobile: Samsung Pay Is Here: Hannibal Buress
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Jan. 20, 8:03 pm ET
trivago: Against the Wind trivago: Against the Wind
Network: ABC
Show: The Middle
Primetime Airing: Jan. 20, 8:15 pm ET
Pitney Bowes: Won't Be Worried Long Pitney Bowes: Won't Be Worried Long
Network: NBC Sports
Show: NHL Hockey
Primetime Airing: Jan. 20, 10:07 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
KFC: Map KFC: Map
Online Views: 2,424,524
Social Actions: 6,064
SpotShare: 1.06%
Expedia: Zoo Expedia: Zoo
Online Views: 2,080,110
Social Actions: 5,195
SpotShare: 0.91%
Old Spice: Rocket Car Old Spice: Rocket Car
Online Views: 1,642,936
Social Actions: 5,250
SpotShare: 0.77%
Old Spice: Whale Old Spice: Whale
Online Views: 1,483,453
Social Actions: 5,392
SpotShare: 0.72%
Oreo: Rolling Wonder Oreo: Rolling Wonder
Online Views: 51,480
Social Actions: 14,826
SpotShare: 0.63%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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