Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.

Among the new releases, a BodyArmor sports drink commercial -- narrated by campaign creative director Kobe Bryant and featuring cameo appearances by nine pro athletes, including James Harden -- obsesses about the power of obsession. (Ad Age's EJ Schultz previewed the spot and interviewed Bryant about BodyArmor's big new push in a post published Tuesday.) Arla serves up a rather adorable ad centered around an elaborate animation of a kid's idea of what xantham is (it's actually a common artificial ingredient Arla refuses to put in its cream cheese). And JC Penney, which, as Ad Age's Adrianne Pasquarelli reported last month, returned to profitability in 2016 amidst a challenging environment for department stores, goes for aggressive discounting, plugging the $5 towels and $9 women's tops and shorts that will be on offer during this weekend's sale.

Today's TV Ad Highlights

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New Releases

Top new ads recently aired on national TV

BODYARMOR: Obsession Is Natural

Network: TNT

Show: NBA Basketball

Primetime Airing: Apr. 19, 8:27 pm ET

Arla Foods: Xanthan

Network: BRAVO

Show: The Real Housewives of Orange County

Primetime Airing: Apr. 19, 10:38 pm ET

Ruby Tuesday: Fresh Flavors

Network: BRAVO

Show: The Real Housewives of Orange County

Primetime Airing: Apr. 19, 9:33 pm ET

Long John Silver's: New Chicken Tenders

Network: Game Show

Show: Card Sharks

Primetime Airing: Apr. 19, 9:37 pm ET

JCPenney: Power Penney Days: Towels, Shorts and Looks for Her

Network: TNT

Show: Arrow

Primetime Airing: Apr. 19, 9:19 pm ET

Most Engaging

Top ads by SpotShare for the past 7 days

Heinz Ketchup: Wiener Stampede

Online Views: 46,834

Social Actions: 7,507,245

SpotShare: 13.48%

Samsung Mobile: Unbox Your Phone: Scuba Diver

Online Views: 3,479,891

Social Actions: 172,049

SpotShare: 7.29%

Carl's Jr.: Carl Hardee Sr. Returns

Online Views: 3,385,433

Social Actions: 87,936

SpotShare: 6.97%

Starz Channel: The White Princess: Quite the Politician

Online Views: 78,328

Social Actions: 1,090,157

SpotShare: 2.10%

State Farm: Following

Online Views: 360,536

Social Actions: 576,293

SpotShare: 1.77%