Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Starbucks helps a man beat out his "work house" colleague in the latest Doubleshot ad, while Dollar Shave Club's afforabable razors mean you don't have to keep your razor until it's rusty, hairy and looks like it's going to grow legs and walk away. DirecTV also unveiled a new spot to promote its NFL Sunday Ticket package. This time, the satellite provider tapped Colts quarterback Andrew Luck to play alter-ego "Out-of-Control Beard Andrew Luck," who has cable, and carries a laptop in his beard during games because he doesn't have Fantasy Zone.

Today's TV Ad Highlights

Powered by iSpot.tv

New Releases

Top new ads recently aired on national TV

DirecTV: Out of Control Beard Andrew Luck

Network: TNT

Show: Castle

Primetime Airing: Aug. 31, 8:15 pm ET

Little Caesars Pizza: Password Hint

Network: ION

Show: Criminal Minds

Primetime Airing: Aug. 31, 9:45 pm ET

Dollar Shave Club: Razor Escapes

Network: NBA TV

Show: NBA Hardwood Classics

Primetime Airing: Aug. 31, 10:01 pm ET

Dairy Queen: Fan Anthem

Network: FOX

Show: So You Think You Can Dance

Primetime Airing: Aug. 31, 8:30 pm ET

Starbucks: Workhorse

Network: TBS

Show: Family Guy

Primetime Airing: Aug. 31, 8:55 pm ET

Most Engaging

Top ads by SpotShare for the past 7 days

Xbox: NFL on Xbox: Professor of Game Day Evolution

Online Views: 578,202

Social Actions: 55,149

SpotShare: 4.06%

Netflix: Narcos: 1979

Online Views: 574,116

Social Actions: 27,115

SpotShare: 2.13%

Truth: It's a Trap

Online Views: 309,214

Social Actions: 10,563

SpotShare: 0.87%

LookDifferent.org: Racial Inequality

Online Views: 123,591

Social Actions: 9,931

SpotShare: 0.74%

Old Spice: Interruption

Online Views: 828,404

Social Actions: 627

SpotShare: 0.42%

To Watch Super Bowl Commercials past and present visit iSpot.tv

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.