Amazon Prime's 'Best Friends' Is Sweeter than Free Shipping: It's Last Night's New Ads

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, a man -- uncertain how to approach women on the dance floor -- consults a friend who embodies the New Amsterdam Spirits attitude. For T-Mobile, Joel McHale helps a man upgrade his phone to better stalk handsome celebrities -- before concluding the ad with the unusual note: "Yeah. You just got advertised at."

And Amazon Prime, pulling no punches to attach emotional appeal to a package-delivery service, presents a heartbroken, limping dog, yearning to play. Its owner uses Prime's free (for paying members) two-day shipping to buy a Baby Bjorn-type contraption for canines, ensuring they can play in the park.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Amazon: Best Friends Amazon: Best Friends
Network: CBS
Show: NCIS: Los Angeles
Primetime Airing: Aug. 10, 10:19 pm ET
New Amsterdam Spirits: Senior Advisor New Amsterdam Spirits: Senior Advisor
Network: ESPN
Show: SportsCenter
Airing Date: Aug. 10, 8:12 pm ET
T-Mobile: Stalk Handsome Celebrities T-Mobile: Stalk Handsome Celebrities
Network: FOX
Show: So You Think You Can Dance
Primetime Airing: Aug. 10, 8:18 pm ET
Whirlpool: Every Day, Care: OK Whirlpool: Every Day, Care: OK
Network: HGTV
Show: Tiny House, Big Living
Primetime Airing: Aug. 10, 9:06 pm ET
Dunkin' Donuts: Flattened Grocery Store Worker Dunkin' Donuts: Flattened Grocery Store Worker
Network: CBS
Show: Scorpion
Primetime Airing: Aug. 10, 9:10 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Jordan: The Dunk to End All Dunks Jordan: The Dunk to End All Dunks
Online Views: 7,384,123
Social Actions: 68,037
SpotShare: 6.38%
Pantene: Strong is Beautiful Pantene: Strong is Beautiful
Online Views: 119,818
Social Actions: 9,674
SpotShare: 0.53%
UnitedHealthcare: Our Song UnitedHealthcare: Our Song
Online Views: 252,645
Social Actions: 7,720
SpotShare: 0.50%
Apple iPhone: Photos & Videos Apple iPhone: Photos & Videos
Online Views: 370,605
Social Actions: 7,034
SpotShare: 0.50%
Snickers: The Brady Bunch Snickers: The Brady Bunch
Online Views: 25,120
Social Actions: 6,316
SpotShare: 0.33%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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