Sonicare Toothbrushes Inspire Dance in New Spot

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, H&M announces that summer is officially here (along with $4.99 swim separates that may or may not be sturdy enough for actual swimming), and Dell tugs at the heartstrings in a spot that shows how technology affects families.

Also, it's not enough that you merely practice dental hygiene daily; Sonicare would like you to find joy -- and dance -- as you complete your morning routine in its latest spot for an electric toothbrush that boasts 62,000 brush movements per minute.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
H&M: Summer Starts Now! H&M: Summer Starts Now!
Network: E!
Show: Keeping Up With the Kardashians
Primetime Airing: Apr. 29, 10:39 pm ET
Dell: Beat Again Dell: Beat Again
Network: Golf
Show: PGA Tour Golf
Airing Date: Apr. 29, 1:19 pm ET
Sonicare: Dance Sonicare: Dance
Network: Fox News
Show: The Kelly File
Primetime Airing: Apr. 29, 9:59 pm ET
Wells Fargo: Waiting Wells Fargo: Waiting
Network: Nick
Show: The Fresh Prince of Bel-Air
Primetime Airing: Apr. 29, 10:54 pm ET
JCPenney: Make Mom Shine JCPenney: Make Mom Shine
Network: USA Network
Show: NCIS
Primetime Airing: Apr. 29, 10:51 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Foot Locker: It's Really Happening Foot Locker: It's Really Happening
Online Views: 2,723,327
Social Actions: 59,591
SpotShare: 5.17%
adidas: Here's to the Takers adidas: Here's to the Takers
Online Views: 1,032,432
Social Actions: 23,922
SpotShare: 2.05%
Samsung Mobile: What Does Color Feel Like? Samsung Mobile: What Does Color Feel Like?
Online Views: 3,028,778
Social Actions: 5,190
SpotShare: 1.79%
GEICO: South Pole, Dora the Explorer: It's What You Do GEICO: South Pole, Dora the Explorer: It's What You Do
Online Views: 2,097,065
Social Actions: 10,701
SpotShare: 1.71%
Nike: Better for It: Inner Thoughts Nike: Better for It: Inner Thoughts
Online Views: 2,223,413
Social Actions: 7,368
SpotShare: 1.54%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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