From 'Call of Duty: Black Ops III' to Ariana Grande Perfume, It's Last Night's New Ads
Plus, The Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Taco Bell promises that any time a player steals a base during the World Series, the fast food chain will give away free A.M. Crunchwraps for breakfast. Nissan has another "Heisman House" spot, where football players Marcus Mariota and Charles Woodson show that table tennis is not a viable career option. And Ariana Grande promoted her new fragrance for Luxe Brands.
Finally, Omega mixes scenes from the new 007 movie "Spectre" with shots of the limited edition Omega Seamaster 300, finishing with a James Bond who is apparently confused about what a wristwatch does these days.