Amazon Releases New Spot for the Echo

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Sears and JCPenney spots announce sales on kids' clothes in time for the school year, and the Amazon Echo, a mechanical butler of sorts, has a new ad called "Controlled by Your Voice." The Echo responds to a man's questions about Pluto before he requests the machine play Cake's "The Distance."

From yesterday's hot spots list, Geico's "Kraken" instantly found a spot on the engagement column with almost 2 million views.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Amazon: Controlled by Your Voice Amazon: Controlled by Your Voice
Network: CBS
Show: Criminal Minds
Primetime Airing: Aug. 12, 10:32 pm ET
Ford: The Ride is On Ford: The Ride is On
Network: NBC
Show: America's Got Talent
Primetime Airing: Aug. 12, 8:13 pm ET
Sears: Super Saturday Sale: Back to School Sears: Super Saturday Sale: Back to School
Network: Hallmark
Show: The Middle
Primetime Airing: Aug. 12, 10:55 pm ET
Diadem: Performance Strings Diadem: Performance Strings
Network: Tennis Channel
Show: ATP Tennis
Airing Date: Aug. 12, 10:32 am ET
JCPenney: Arizona Apparel JCPenney: Arizona Apparel
Network: TNT
Show: Castle
Primetime Airing: Aug. 12, 10:46 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Old Spice: And So It Begins Old Spice: And So It Begins
Online Views: 5,125,655
Social Actions: 65,311
SpotShare: 6.17%
Jordan: The Dunk to End All Dunks Jordan: The Dunk to End All Dunks
Online Views: 4,313,848
Social Actions: 12,850
SpotShare: 2.56%
GEICO: Kraken: It's What You Do GEICO: Kraken: It's What You Do
Online Views: 1,714,881
Social Actions: 10,260
SpotShare: 1.34%
UnitedHealthcare: Our Song UnitedHealthcare: Our Song
Online Views: 259,659
Social Actions: 11,002
SpotShare: 0.81%
Apple iPhone: Photos & Videos Apple iPhone: Photos & Videos
Online Views: 412,391
Social Actions: 7,594
SpotShare: 0.65%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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