Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a petite version of Randy Moss misses games because he has cable, while the regular-sized Randy Moss enjoys his favorite teams with DirecTV's "NFL Sunday Ticket." Previous DirecTV ads mocking cable, and cable customers, have starred Rob Lowe, Eli Manning and Tony Romo (although Mr. Lowe's ads also got DirecTV in trouble with the Better Business Bureau's National Advertising Division).
Stephen Curry meanwhile relives his NBA Finals win for Under Armour while Emmanuel Mudiay shows what life is like after the draft in a Footlocker spot. And Adidas celebrates soccer idol Lionel Messi in a jaunty, fan-narrated spot.
DirecTV: Petite Randy Moss
Under Armour: Back to Work
