Messi, Steph Curry and Petite Randy Moss Star in the Weekend's New TV Ads

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, a petite version of Randy Moss misses games because he has cable, while the regular-sized Randy Moss enjoys his favorite teams with DirecTV's "NFL Sunday Ticket." Previous DirecTV ads mocking cable, and cable customers, have starred Rob Lowe, Eli Manning and Tony Romo (although Mr. Lowe's ads also got DirecTV in trouble with the Better Business Bureau's National Advertising Division).

Stephen Curry meanwhile relives his NBA Finals win for Under Armour while Emmanuel Mudiay shows what life is like after the draft in a Footlocker spot. And Adidas celebrates soccer idol Lionel Messi in a jaunty, fan-narrated spot.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
adidas: Unfollow adidas: Unfollow
Network: NBC Sports
Show: Premier League Live
Airing Date: Aug. 22, 6:57 am ET
Network: CBS
Show: PGA Tour Golf
Airing Date: Aug. 22, 2:08 pm ET
DirecTV: Petite Randy Moss DirecTV: Petite Randy Moss
Network: FOX
Show: NFL Preseason Football
Primetime Airing: Aug. 23, 10:39 pm ET
Foot Locker: Gift Foot Locker: Gift
Network: ESPNU
Show: High School Basketball
Airing Date: Aug. 21, 4:15 pm ET
Under Armour: Back to Work Under Armour: Back to Work
Network: ESPNU
Show: High School Basketball
Airing Date: Aug. 21, 4:14 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
KFC: The Real Colonel Sanders KFC: The Real Colonel Sanders
Online Views: 3,327,108
Social Actions: 11,213
SpotShare: 2.12%
GEICO: Operation: It's What You Do GEICO: Operation: It's What You Do
Online Views: 2,856,588
Social Actions: 3,319
SpotShare: 1.31%
UnitedHealthcare: Our Song UnitedHealthcare: Our Song
Online Views: 235,032
Social Actions: 10,601
SpotShare: 0.95%
Foot Locker: Thoughts Foot Locker: Thoughts
Online Views: 723,814
Social Actions: 6,213
SpotShare: 0.76%
KFC: Celebrity Colonel KFC: Celebrity Colonel
Online Views: 1,288,658
Social Actions: 3,516
SpotShare: 0.75%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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