BMW Gives Us the BDSM Grandma

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, BMW markets the new X5 xDrive35i with a ribald backseat grandmother. Kmart also deploys a grandma for its Valentine's Day promotion, but with a much gentler tone. And Giorgio Armani sends its male model swimming through fragrant waters.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Kmart: Valentine's Day Dinner Kmart: Valentine's Day Dinner
Network: Cloo
Show: NCIS: Los Angeles
Primetime Airing: Feb. 5, 8:13 pm ET
Experian: Credit Swagger Experian: Credit Swagger
Network: fyi
Show: Food Factory
Primetime Airing: Feb. 5, 9:05 pm ET
Giorgio Armani Fragrances: Dive Into a Bottle Giorgio Armani Fragrances: Dive Into a Bottle
Network: Oprah Winfrey Network
Show: Undercover Boss
Primetime Airing: Feb. 5, 10:10 pm ET
BMW: Back-Backseat Drivers BMW: Back-Backseat Drivers
Network: USA Network
Show: Law & Order: Special Victims Unit
Primetime Airing: Feb. 5, 8:52 pm ET
Soma: Age Defying Soma: Age Defying
Network: Food Network
Show: Beat Bobby Flay
Primetime Airing: Feb. 5, 10:07 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Budweiser: Lost Dog Budweiser: Lost Dog
Online Views: 15,768,273
Social Actions: 507,858
SpotShare: 3.61%
T-Mobile: Kim's Data Stash T-Mobile: Kim's Data Stash
Online Views: 9,127,999
Social Actions: 546,618
SpotShare: 2.58%
McDonald's: Pay with Lovin McDonald's: Pay with Lovin
Online Views: 11,532,073
Social Actions: 376,099
SpotShare: 2.56%
Nissan: With Dad Nissan: With Dad
Online Views: 15,250,566
Social Actions: 97,466
SpotShare: 2.52%
Snickers: The Brady Bunch Snickers: The Brady Bunch
Online Views: 12,056,794
Social Actions: 196,877
SpotShare: 2.24%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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