Lionel Messi (and 180LA) Keep Adidas Atop Most Engaging Ads

Plus, the Five Most Engaging Spots Right Now

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Cheerios promotes its multi-grain cereal down on the farm. Lowe's updates the deck with the aid of the Greeks. And Jewish grandmother recipes are pitted against one another for dating site

With its dramatic "Take It" spot from agency 180LA, meanwhile, Adidas continues to command the lead for most engaging spot over the past week. But Adidas today confirmed that it was moving its global sports business to 72andSunny. "We've made incredible work for Adidas throughout the years," a spokeswoman for 180LA told Ad Age in a statement. "We were asked to remain on their agency roster but we've decided to open up the category for new creative opportunities."

Today's TV Ad Highlights
Powered by
New Releases
Top new ads recently aired on national TV
Cheerios: On the Farm Cheerios: On the Farm
Network: CMT
Show: Kindergarten Cop
Primetime Airing: Mar. 10, 8:36 pm ET
Lowe's: How to Use the Greek Gods to Update Your Deck Lowe's: How to Use the Greek Gods to Update Your Deck
Network: NBC
Show: The Voice
Primetime Airing: Mar. 10, 8:17 pm ET
Charles Schwab: Intelligent Computer Charles Schwab: Intelligent Computer
Network: History Channel
Show: Counting Cars
Primetime Airing: Mar. 10, 8:41 pm ET
Big Fish Games: Monumental Big Fish Games: Monumental
Network: USA Network
Show: Sirens
Primetime Airing: Mar. 10, 10:16 pm ET Matzo Ball Recipes Matzo Ball Recipes
Network: ESPNU
Show: SportsCenter Featured
Primetime Airing: Mar. 10, 10:53 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Adidas: Take It Adidas: Take It
Online Views: 629,822
Social Actions: 66,059
SpotShare: 3.51%
PlayStation: The Hunt Begins PlayStation: The Hunt Begins
Online Views: 1,774,907
Social Actions: 4,574
SpotShare: 0.94%
Reebok: Freak Show: Be More Human Reebok: Freak Show: Be More Human
Online Views: 1,755,361
Social Actions: 3,044
SpotShare: 0.86%
McDonald's: Petaluma, California McDonald's: Petaluma, California
Online Views: 29,350
Social Actions: 16,956
SpotShare: 0.86%
Android: Friends Furever Android: Friends Furever
Online Views: 458,086
Social Actions: 13,048
SpotShare: 0.84%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

Most Popular